NewConcept Testing — find the messaging your audience actually responds to
Articos
Try Free

Ship the version your audience
actually responds to.

Test ad copy, email subject lines, landing pages, and value props on AI audiences before paid spend goes live. Pick the winner in under 30 minutes — not after the campaign teaches you which one lost.

Get your first research free

7-day trial · 2 free researches · No credit card

86%
human-researcher accuracy
30
minutes per test
3
variants per study
0
traffic or panels needed

Test the message
before you ship it.

Drop in up to three variants of any messaging — ad copy, email subject lines, CTAs, hero headlines, value props. Articos walks each variant through synthetic personas built on behavioral science, returning clarity scores, resonance signals, objection patterns, and the version most likely to convert each segment.

Powered by Concept Testing →
Sample
Message Test · 3 variants · 12 personas
Variant AWinner
78
“Stop guessing what your audience wants to hear…”
Variant B61
“Research your audience in under 30 minutes…”
Variant C44
“AI-powered insights for your next campaign…”
Top objection · Variant C
“Too generic — doesn’t say anything competitors wouldn’t say.”

Pick the landing page before paid traffic picks it for you.

Upload two landing page variants and target your audience by role, industry, and seniority. Articos walks each synthetic persona through both versions, returning which one converts better, which sections work, and which segments preferred which version. Get the answer in 30 minutes, at $8 per test.

Powered by A/B Testing →
Sample
Version A
Hero
Features
Pricing
Score: 64
vs
Version B
Winner ✓
Hero
Features
Pricing
Score: 81

The cost of testing the way most teams do it.

Four current alternatives. Four reasons they don’t work for teams shipping weekly.

The way most teams test todayThe way Articos tests
Ship and learn from CTR. The campaign teaches you the answer after you've already paid for the lesson.Test before you ship. Get the answer in 30 minutes, before CAC pays for it.
Run an A/B test in market. Requires traffic to reach statistical significance. Takes 2–4 weeks per test.Run the A/B test on synthetic audiences. No traffic needed. Results in under 30 minutes per test.
Ask ChatGPT to rank variants. Generic AI output, no methodology, no audience structure. 7.5× less accurate than structured research.Run the test on behavioral-science-grounded personas. Validated at 86% human-researcher accuracy across 46 peer-reviewed studies.
Poll the team. The loudest voice wins. The audience never gets a say.Let the audience win. Each persona reacts independently, hypothesis-blind, no groupthink.

Every test you don’t run is a guess your competitor is already validating.

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What teams say

Founders, agencies, consultants, and growth teams — moments when user research replaced assumption.

Trusted by Operators and Decision-Makers
who validate before they commit
Francis Yupangco
Francis Yupangco
Founder
“
From an agency perspective, Articos brings speed, clarity, and real user signal into the strategy process. It helps cut through assumptions and gives teams something concrete to build on — stronger work, better client decisions.
Francis Yupangco
Founder · Yventure Brand Strategy Partners
Message testing in Articos lets you drop in up to three variants of any messaging — ad copy, email subject lines, CTAs, hero headlines, or value props — and run them through synthetic personas built on behavioral science. Each variant receives a clarity score, resonance signals, and objection patterns so you know which version is most likely to convert before you spend a dollar on traffic.
Instead of splitting live traffic and waiting weeks for statistical significance, Articos routes your variants through a panel of behavioral-science-grounded synthetic personas. Each persona evaluates the variants independently, without groupthink or order bias. You get a clear winner, segment-level preferences, and conversion rationale — all within 30 minutes of setting up the test.
Articos has been validated at 86% human-researcher accuracy across 46 peer-reviewed studies. That means the insights it surfaces — which message resonates, where objections cluster, which segment prefers which variant — align with what trained human researchers find, at a fraction of the time and cost.
Articos supports up to three variants per message test. You can test three different headlines, three email subject lines, three value propositions, or three CTA phrasings simultaneously. Each variant is evaluated independently by the same persona panel so the comparison is clean and directly actionable.
Most message tests complete in under 30 minutes from setup to results. You define the audience, paste your variants, and Articos runs the test through 12 behavioral personas. The output includes clarity scores, a ranked winner, objection themes, and segment-level preferences — ready to act on before your next meeting.
No — it reduces how much you rely on live A/B testing to learn basic audience preferences. Use Articos to eliminate losing variants before launch, then run live tests only to confirm the winner at scale. Teams that add Articos to their workflow spend less on wasted impressions and fewer weeks waiting for significance on tests they could have resolved in 30 minutes.

Stop shipping concepts
your audience hasn’t seen.

Run your first message test free. Under 30 minutes. No credit card.

Get your first research free

7-day trial · 2 free researches · No credit card required