Articos
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NewConcept Testing — find the messaging your audience actually responds to
Backed byDisrupt.com

Test your audience first.Ship with evidence.

Synthetic user research, grounded in behavioral science and validated at 86% human accuracy. From weeks to minutes, at a fraction of traditional cost.

Get your first research free
86%

Human accuracy — validated
across 46 studies

30 minutes

From questions to
enterprise-grade report

$8–20

Per study, vs $5,000–$30,000 at a
traditional firm

Trusted By

SquatWolf
Secure
Ampliar Marketing
Ancreva
GRI Creative
Rum Castle
Nati Marketing
SquatWolf
Secure
Ampliar Marketing
Ancreva
GRI Creative
Rum Castle
Nati Marketing
The problem


Traditional user research software and services cost $5,000–$15,000 per study and takes 4–8 weeks to deliver. So teams stretch old data, recycle assumptions, or prompt ChatGPT and call it insight.

Articos exists for every product, UX, messaging, and campaign decision that deserved user research but never got it.

$50,000+

A single user research study from Baymard or NN/g starts at five figures. Most teams can’t afford it for more than a fraction of their decisions.

4–8 weeks

Recruit, schedule, interview, transcribe, synthesize. By the time findings arrive, the decision already shipped.

You fly blind.Unfunded research turns into gut feeling, Slack debates, and “let’s just ship and see what happens.”
How online user research works


From interview question to structured, actionable UX research report — without recruitment, scheduling, or waiting weeks for traditional user testing.

Step 01

Set your user research goal

Define what you need to understand, validate, or build strategy around — UX friction, messaging clarity, audience reaction, concept feedback, competitive positioning, or persona development. Setup takes under 3 minutes.

Step 02

Your audience shows up

Articos generates diverse synthetic personas built on Big Five personality science, cognitive bias mapping, and enforced stance diversity — then interviews them blind to your hypotheses.

This isn’t ChatGPT role-playing a user. It’s structured research methodology.

Step 03

Get a user research report you can use immediately

Motivations, objections, confusion points, language patterns, and prioritized recommendations — structured into a report you can share with your team, present to clients, or use to make your next call. Exportable. White-label ready.

Grounded in science


The firms that define best-in-class user experience research charge $5,000–$30,000 per study and take 4–8 weeks to deliver. We validated Articos UX research reports against their published findings — including Baymard Institute and Nielsen Norman Group. The result: Articos captures 86% of what expert research teams find — in under 30 minutes instead of months.

Ground truth fromBaymard InstituteNielsen Norman GroupCHINeurIPSPNASACL
Research Fidelity
86%

Articos captures 86% of the themes and findings that expert research teams identify — validated against published research from Baymard Institute and Nielsen Norman Group.

Research Fidelity Index, 46 studies across 9 domains
Baymard 2024 · n=2,400
Cross-domain
46 studies

Validated across e-commerce, SaaS, healthcare, fintech, consumer mobile, education, enterprise, cross-cultural, and mixed research domains.

Grounded Simulation peer-reviewed study, Articos Research (2026)
46 studies · 9 domains
Accuracy vs. raw AI
7.5×

More accurate than prompting the same AI model directly. Same model, different architecture.

Five-condition comparison, p < 0.002 (Wilcoxon signed-rank)
p < 0.002 · Wilcoxon
Read the full methodology →
What comes out


The Panel

Users that disagree by design

30 personality facets, cognitive biases, and enforced stance diversity per persona — so they don't all love your idea. 5 of 12 are calibrated as skeptics and late adopters. If your product, UX, or messaging only works on enthusiasts, you'll know before you ship.

The Output

Turn user research into deliverables, not just data

Motivations, objections, clarity issues, prioritized recommendations — structured so your strategist hands it to creative and both teams know what to do next. Export to PDF. White-label ready.

Don't take our word for it.

Read a sample report →
The line of work


A language model generates plausible text. A user research platform generates evidence. They look similar from the outside — both produce paragraphs about your users. They’re different categories of work. Articos is what happens when you treat the model as one stage of an online user research pipeline, not the whole answer.

Purpose

Structured user research with behavioral science grounding

LLMs:General answers & content generation
Audience simulation

30-facet personas + cognitive biases + enforced diversity

LLMs:Generic role-play without depth
Sycophancy prevention

Hypothesis-blind architecture — personas can’t see what you’re hoping to find

LLMs:Confirms expectations by default
Insights

Motivations, objections, clarity issues, prioritized recommendations

LLMs:High-level guesses and generic themes
Signal quality

17 focused themes per study

LLMs:142 themes with 22:1 noise ratio
Workflow fit

Projects, studies, team collaboration, white-label export

LLMs:None
A/B testing

Upload and get structured audience reactions

LLMs:Not available
Decision support

Evidence chains, confidence scores, adversarial review

LLMs:Unverified output
Who it's for

Three teams, three constraints — a launch deadline, a missing budget, a velocity gap. All three need research-quality answers in days, not weeks.

For Agencies
The brief landed Monday. The pitch is Friday.

New client. New industry. Your competitors can’t run real research in that window — so they won’t. Articos end-to-end user research platform gives you audience depth, real persona quotes, user testing feedback, and messaging validation before they’ve finished their desk research.

Explore  →
For Consultants & Fractional CMOs
There’s no research budget. There never is.

Clients pay for strategy, not research — so the insight that would make your recommendations defensible gets skipped. Articos runs a full user research study for $8–$20. Absorb it as prep or bill it back at $500–$2,000. Either way, it happens.

Explore  →
For B2B SaaS Teams
Shipping faster than you’re learning

AI increased your launch velocity but validation hasn’t kept up. You can build a feature in a week but still can’t tell if anyone wants it. Validate messaging, positioning, and audience fit before committing engineering time.

Explore  →
What teams say

Founders, agencies, consultants, and growth teams — moments when user research replaced assumption.

Trusted by Operators and Decision-Makers
who validate before they commit
Francis Yupangco
Francis Yupangco
Founder
“
From an agency perspective, Articos brings speed, clarity, and real user signal into the strategy process. It helps cut through assumptions and gives teams something concrete to build on — stronger work, better client decisions.
Francis Yupangco
Founder · Yventure Brand Strategy Partners
Articos is a user research platform that uses AI to turn user ideas, landing page designs, and messaging into structured audience conversations. By utilizing "synthetic personas"—AI-generated participants that mirror real-world demographics and behaviors—Articos provides valuable insights with high speed and low overhead, allowing teams to validate concepts without the long wait times associated with traditional recruitment.
A user research platform is a software that helps product teams, UX designers, and marketers gather feedback from their target audience. Sometimes called a UX research platform or user research software, these tools help businesses understand user needs, pain points, and behaviors before investing in building or launching a product.
Yes. Articos works as a UX research platform for early-stage and directional research. Teams use it to identify UX friction, confusion points, objections, language patterns, and audience expectations before running deeper usability studies with real participants.
Yes. Articos is built for online user research — you run studies entirely through the browser, with no software to install and no participants to recruit. From setup to full synthesis, the entire research process happens online in under 30 minutes.
Key features include structured interview capabilities, persona diversity controls, sycophancy prevention (so AI personas don’t just confirm your hypothesis), automated synthesis into actionable reports, A/B and concept testing support, and export options for sharing with clients or stakeholders. Articos includes all of these, plus evidence chains, confidence scores, and white-label export.
Articos is best used alongside traditional user interviews rather than as a full replacement. As a user research platform, it excels at rapid concept validation and early-stage directional feedback when you need answers in minutes rather than weeks. While synthetic research is excellent for testing hypotheses and refining messaging at scale, live human interviews remain the gold standard for uncovering deep emotional nuances and unexpected edge cases in later stages of development.
Unlike traditional research that can take 2–3 weeks to recruit and schedule participants, Articos typically delivers a full synthesis of insights in less than 30 minutes. This makes it one of the fastest ways to run research using an AI-powered user research platform.