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NewConcept Testing — find the messaging your audience actually responds to

Stop pitching what ChatGPT thinks
your client's audience wants.

Run a structured audience study in 30 minutes. Walk into every pitch with real audience insights.

Run a Study Free

7-day free trial · No credit card required

Another pitch, same playbook?

New client, unfamiliar industry

You have 10 days to sound like an expert in their market. Desk research and ChatGPT get you the same surface-level insight as every other agency pitching.

Research budget: $0

The client isn't paying for user research. Because it isn't scoped — and you can't afford to absorb the cost yourself.

Generic AI outputs

Every persona sounds the same. Because the AI is pulling from the same training data — not your client's actual audience.

Can't defend your strategy

Client asks where your insight came from. Can you trace it back to user research? Or is it instinct dressed up as strategy?

User research for every agency pitch, not just the ones with budget.

Domain Intelligence

Sound like you've been in their market for years — even when the brief landed yesterday.

Articos generates 12 behaviorally-diverse personas for every user research study. Each one is built on validated personality science, not generic AI role-play. The result: insights your competitors can't get from desk research or generic AI outputs alone.

Sample
Fintech · Senior Decision Maker
RM
Rohan Mehta
VP Risk · 14yrs · Mumbai
“Compliance review takes 6 weeks. Anything that promises ‘fast onboarding’ without addressing that is wishful thinking.”
Risk-aversePragmatistCompliance-first
White-Label Reports

Reports your client never questions. White-labeled, sourced, and ready to present tomorrow.

Every user research report includes evidence chains, confidence scores, and structured recommendations. Export as a white-label PDF that fits your pitch deck — not raw AI output you need to rewrite.

Sample
YOUR AGENCY
v1.2 · Apr 2026
Audience Research Report
Fintech Onboarding
Enterprise Buyer Concerns
1
Compliance friction is the primary blocker
2
Self-serve features are mistrust signals
3
Pricing transparency increases trust 2×
12 personas · 4 stancesp < 0.01
30-Minute Studies

From client brief on Monday to structured findings by Tuesday morning.

Define the user research question. Get 12 diverse personas. Run a structured interview simulation. Receive a validated, citable report. All before your morning standup — fast enough to use inside real pitch timelines.

Sample
Study in progress
Fintech onboarding research
Research goals defined
2m
12 personas generated
4m
Running 12 interviews…
9m
Synthesizing report
Quality review
Est. remaining
~21 min

The 72-hour sprint.

This is what research looks like when it actually fits a pitch timeline.

Monday · 9:00 AM
Client calls. New project. Fitness startup in a market you've never touched. Needs positioning research.
Monday · 9:30 AM
Open Articos. Set up a study: “How do health-conscious millennials evaluate fitness apps?” 12 personas generated. Interviews running.
Monday · 10:15 AM
Report delivered. Key finding: trust signals matter more than feature lists. Price sensitivity is lower than expected for the “committed” segment. Three clear messaging angles identified.
Monday · 11:00 AM
Strategy brief drafted. Backed by structured user research, not a hunch.
Tuesday morning
You present the strategy to the client. They approve it. The competitor who got the same brief is still Googling.

How agencies build Articos into the workflow.

Pitch edge. Revenue engine. Or both.

Workflow angle

Run user research for every project — not just the ones with budget.

You already absorb $5,000—$15,000 per study in time, tools, third-party panels, and senior talent. Articos replaces that overhead — user research becomes part of every project, not a luxury reserved for the biggest clients.

Traditional panels$5K—$15K/research
Articos$79—$199/mo
Revenue angle

Turn research into a revenue line. Two client studies cover your subscription.

Run an Articos study ($8—$20 in platform cost), package it as a branded deliverable, and bill it back to your client. Two studies a month and the subscription pays for itself. User research becomes margin, not overhead.

Studies per month2
Billed to clients$500+
Resultsubscription covered
Every study after = profit.
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Trusted by agencies running research in 37 industries across 69 countries.

Articos is a user research platform built for agencies that need fast, credible audience insight for pitches, strategy, and creative work. It helps teams validate concepts, test messaging, and understand unfamiliar markets in minutes instead of weeks.
Agencies rarely have time for traditional research before a pitch. Articos helps you run a structured audience study in under 30 minutes, so you can walk into client meetings with evidence, audience-specific objections, and clearer messaging instead of relying on instinct alone.
Yes. Articos is designed for agency workflows and generates exportable, white-label-ready reports. You can use the findings, persona quotes, evidence chains, and recommendations directly in client presentations and strategy deliverables.
No. Articos works best as a force multiplier for research, strategy, and creative teams. It helps with rapid validation, early audience understanding, and fast-turnaround projects, while senior researchers can focus on deeper bespoke studies where human nuance matters most.
Articos helps agencies get up to speed quickly in unfamiliar markets. By defining a target audience, the platform generates behaviorally diverse personas with industry context, role-specific priorities, and different points of view. That makes it easier to understand how potential buyers in a new category may think, hesitate, and respond.
Every Articos report includes evidence chains, so you can show clients the quotes and findings behind the strategy. Instead of presenting a generic AI summary, you can point to structured outputs that connect themes back to specific personas and source evidence.
Traditional research often costs thousands once recruitment, incentives, and time are included. Articos gives agencies a much lower-cost way to generate client-ready research, making it practical to use in pitch work, strategy projects, and smaller engagements that would not normally support a full study.
Yes. Agencies can use Articos to test messaging, concepts, landing page copy, and positioning before launch. It helps teams see what resonates, what creates hesitation, and which ideas may need refinement before they go in front of clients or audiences.
The best user research software for digital agencies should help teams move from client brief to audience evidence quickly. Look for structured study setup, audience segmentation, interview-style feedback, evidence chains, white-label reports, and pricing that lets agencies use research across more than just the largest retainers.
Agencies usually use a mix of usability testing platforms, interview tools, survey software, analytics, and user research platforms. Articos fits the early-stage research layer: it helps agencies test messaging, concepts, landing page copy, and positioning before client presentations or live campaigns.
For user interface testing, agencies often use usability testing platforms, session recording tools, prototype testing tools, and feedback surveys. Articos is best for early audience and concept validation before deeper usability studies, helping teams understand what users expect, where they hesitate, and what language they use.
UX research agencies usually define the research goal, identify the audience, recruit or simulate participants, run interviews or usability studies, synthesize findings, and present recommendations. Articos compresses the early research workflow into a 30-minute study agencies can use before pitches, creative briefs, or product decisions.
Start with the decision you need to make, then define the audience, research questions, method, timeline, and success criteria. For agencies, that usually means asking what the client needs to decide next: positioning, messaging, product direction, audience objections, or campaign strategy.
A traditional user research timeline can take several weeks: a few days for planning, one to two weeks for recruiting, several days for interviews, and more time for synthesis. With Articos, agencies can run an early-stage study in under 30 minutes, then use those findings to decide whether deeper human research is needed.

Walk into every pitch prepared

7-day free trial · No credit card required