Most concepts ship withoutever meeting their audience.
Test brand narratives, positioning directions, product concepts, and category framings against synthetic audiences. Under 30 minutes. Peer-reviewed at 86% human accuracy.
7-day trial · 2 free researches · No credit card
Recall against expert-published research findings, validated against Baymard Institute and NN/g.
From research brief to structured findings — per concept test.
Peer-reviewed validation across 9 domains — SaaS, healthcare, fintech, and more.
Agencies, consultants, and SaaS teams using Articos to validate messaging before launch.
Most concepts ship without ever being tested. You guess instead.
The category narrative gets debated in Slack, signed off by gut, and shipped. Six hero options sit in a Google Doc until the team picks “the one that feels right.” The email subject line goes out with the version someone wrote at 11pm on Tuesday.
A real concept test takes 4–8 weeks, costs $5,000–$30,000, and means recruiting a panel for one decision. So concept testing gets reserved for the launches that earn the budget — everything else ships on instinct.
Concept testing built for how you actually ship — every concept.
A concept test on Articos takes 30 minutes and costs $8–$20. Drop in three variants of any messaging concept, define the audience, get a structured concept testing report — clarity, resonance, objections, the exact language each segment uses.
That economics shift changes which strategic bets you can afford to test. The category launch still gets a concept test. So do the positioning direction for next quarter, the brand narrative for the investor pitch, and the product concept heading into the roadmap review. Every strategic bet gets tested before the commitment gets made.
Concept testing for every messaging decision your team makes.
The work where Articos earns its keep today — positioning, brand narratives, value props, product concepts, campaign directions, category framings. Same architecture for each. Roadmap covers more use cases through 2026.
Positioning Concept Testing
Test positioning angles before committing the GTM.
Two or three hypotheses run through your audience before the launch deck, press cycle, or website rebuild. Skeptics and late-adopters surface in the same study.
B2B startup testing "category leader" vs "cheaper alternative" vs "AI-native challenger" — see which positioning your ICP can repeat back.
Brand Narrative Testing
Validate the story before the launch deck.
Brand narratives, founder stories, category-creation pitches, "why now" arcs. Personas tell you which beats land, which sound like every other startup, and which feel believable from your team.
Founder testing "we lived the pain" vs "the data demanded it" — find the story that earns press coverage and the one that earns trust.
Value Proposition Testing
Validate your value prop before the homepage rewrite.
Multiple framings side-by-side. Personas react to each — clarity, resonance, believability, the words they'd use to describe it back. Find which version lands.
SaaS team testing 3 value-prop framings — find out which converts your ICP and which confuses them.
Product Concept Testing
Test the concept before engineering commits.
Test the product concept before engineering commits to building it. Feature bundles, product positioning, and target use case validated against buyers who'd actually use it. Surface the version worth building before the roadmap is locked.
B2B SaaS team testing 3 product concepts before the roadmap review — pick the one buyers actually want, not the one the team assumed.
Campaign Direction Testing
Test the direction before creative and production commit.
Test the campaign direction before creative and production commit. Three positioning arcs or three narrative approaches run past your audience — find which direction earns attention before the brief is written.
Brand testing 3 Q4 campaign narratives before the creative brief — ship the direction that earns attention, cut the one that felt clever in the room.
Category Framing Testing
Find the label your buyers already use.
Test which category label your audience uses to understand you. Three category framings tested against your buyers — clarity, fit, and believability per segment. Find the framing that positions you, not the one that confuses your ICP.
B2B SaaS founder testing category positioning ahead of the Series A raise — find the framing that earns the meeting, not the one that prompts the question.
Four steps. Thirty minutes. One report you can ship.
Articos works as an automated concept testing tool for comparing up to three variants with synthetic personas before launch.
Drop in your concept
Upload up to three variants of one concept — ad creatives, email subject lines, value props, headlines, positioning angles, or narrative drafts. Articos handles them as a single comparison study, not three separate tests.
Define your audience
Select role, seniority, industry, company size, geography, and buyer stage. Articos builds 12 to 50 synthetic personas — including five built-in dissenters per panel calibrated to push back on your concept.
Interviews run automatically
Each persona is interviewed in isolation, blind to your hypothesis. No groupthink, no sycophancy — architectural hypothesis blindness, not moderator training.
Get a report you can ship
Findings per variant: clarity score, resonance, objections, language patterns, recommended action. Every finding cited to a specific persona quote. Confidence scores per theme. Export as PDF, white-label for client delivery.
“This framing immediately tells me what problem it solves. The others feel like features, not outcomes.”
— Persona 3 · VP Marketing · SaaS · Series B
A report you'd ship to a client. Or a board.
Every concept test returns a structured report — not a transcript dump. Built for the room where the decision gets made, whether that's an exec review, a client pitch, or Monday's stand-up. Validate your value prop before the homepage rewrite. Use concept testing to identify which positioning resonates before creative production begins.
Findings per variant.
Clarity, resonance, believability, and segment-level reactions — side-by-side, not paragraph-by-paragraph.
Evidence chains on every theme.
Each finding traces back to a specific persona, a specific question, and the exact quote that generated it. Audit any claim end to end.
Confidence scores per theme.
Know which findings hold across personas, and which need a closer look before you act.
White-label export.
Your logo, your colors. Ship the PDF to a client or a board without rewriting a line.
Same AI everyone uses. Completely different architecture.
Articos is the only synthetic research platform with a peer-reviewed validation paper. Personas are built on Big Five personality (NEO-PI-R, 30 facets), Hofstede's six cultural dimensions across 69 countries, Rogers' diffusion model for stance diversity, ACT-R cognitive architecture, hypothesis-blind interviews, and a six-stage adversarial review pipeline.
Recall against expert-published findings, validated against Baymard Institute and Nielsen Norman Group.
Validated across e-commerce, SaaS, healthcare, fintech, consumer mobile, education, enterprise, cross-cultural, and mixed research domains.
More accurate than prompting the same AI model directly. Same model, different architecture.
How Articos compares with other concept testing tools.
| Capability | Traditional research firm | Panel platform | Bare prompting (ChatGPT) | ArticosTry free → |
|---|---|---|---|---|
| Time per study | 4–8 weeks | 12–48 hours per round | Minutes | Under 30 minutes |
| Cost per study | $5,000–$30,000 | $200–$2,000, credit-based | ~$0.10 | $8–$20 effective on Pro |
| Variants per study | Multiple, but 4–8 weeks per round | 1 per preference test | Unstructured | Up to 3 per study, unlimited studies |
| Methodology | Researcher-led, manual | Panel-led, survey-based | Generated text | Behavioral science architecture |
| Stance diversity | Recruitment-dependent | Recruitment-dependent | Stereotype defaults | Engineered — 5 dissenters per panel |
| Hypothesis blindness | Moderator training | Survey design dependent | None | Architectural |
| Evidence on findings | Interview transcripts | Survey output | Generated text | Every finding cited to a persona quote |
| Niche / non-US audiences | Slow to source | Audience must exist in panel | Stereotype defaults | Instant · 69 countries |
| Best for | Board-level decisions | Quarterly launches | Brainstorming | Daily, weekly, and launch-cycle concept work |
“I've tested a lot of tools, but this one actually delivers: stop guessing, start knowing. The simulated survey questions had way more depth and nuance than I expected — and the report output was amazing.”